Lighting plays a very important role in the operation and product display of optical shops, but it is also the most easily ignored place.
Optical shops have developed from selling goods at first to selling brands and services now. Nowadays, commercial lighting has been regarded as an important marketing means by businesses. For the optical shop, the lighting design of the storefront can enhance the aesthetic value of the optical store and endow the space with personality.
So how to design the lighting of optical shop? If you want to do a good job in the lighting of optical shops, you must do a good job in the following aspects: the lighting mode of optical shops is the same as that of other commercial lighting modes, which are mainly divided into three lighting modes: basic lighting, key lighting and decorative lighting.
The design principle is that the lighting should not be used evenly. It should match the key points and highlight the commodity display parts. There should be an appropriate proportion between the horizontal plane, especially the vertical plane, and the key lighting, and the total lighting brightness should reach a certain intensity.
1. Exaggerate the atmosphere
Basic lighting is mainly to extend the light in the overall store, maintain visibility, and keep the tone in the store unified, so as to ensure the basic lighting in the store and facilitate customers to buy goods. In most glasses stores, more uniform floodlighting lamps are selected, mainly including embedded downlights and direct ceiling lamps. Most of them use cold white and warm white colors. And the lighting design with different flavor often adds the mood of the overall space. Basic lighting should use a light source with high color rendering between warm color temperature and neutral white.
2. Show the charm of goods
Key lighting can not only make the product form a three-dimensional sense, but also the strong contrast of light and shadow is conducive to highlighting the characteristics of the product. Reasonable key lighting with different brightness in different locations can create a variety of contrast effects. The more expensive the store, the higher the contrast and requirements of this local lighting.
In the glasses store, light can be emitted from one side, which can better reflect the structure, texture and color of glasses, highlight the characteristics of goods, and achieve the purpose of attracting customers' attention. In addition, the key lighting in the optical shop is also used in the display cabinet to enhance the unique effect of the brand. If the key lighting is used to illuminate the area with special requirements, it must consider that the glasses will not produce glare after being illuminated, and choose to use warm color light source or cold color light source according to the shape and function of the glasses displayed.
3. Enhance visual effects
Decorative lighting emphasizes people-oriented humanized design, while paying attention to artistry, cultural taste and characteristics. The main function is to highlight the color level in the store, render the colorful atmosphere and visual effects, and assist in enhancing the attractiveness and appeal of products.
Decorative lighting is mainly used to meet people's requirements for beautiful environment, appropriate brightness, comfortable spatial hierarchy, rich three-dimensional sense and so on. Decorative lighting has become an integral part of the on-site advertising of glasses stores. Only glasses stores with decorative lighting can produce clear, accurate and artistic effects, and also make items in this environmental space more competitive than those in the surrounding area, giving people the impression of value for money.
Optical shops have developed from selling goods at first to selling brands and services now. Nowadays, commercial lighting has been regarded as an important marketing means by businesses. For the optical shop, the lighting design of the storefront can enhance the aesthetic value of the optical store and endow the space with personality.
So how to design the lighting of optical shop? If you want to do a good job in the lighting of optical shops, you must do a good job in the following aspects: the lighting mode of optical shops is the same as that of other commercial lighting modes, which are mainly divided into three lighting modes: basic lighting, key lighting and decorative lighting.
The design principle is that the lighting should not be used evenly. It should match the key points and highlight the commodity display parts. There should be an appropriate proportion between the horizontal plane, especially the vertical plane, and the key lighting, and the total lighting brightness should reach a certain intensity.
1. Exaggerate the atmosphere
Basic lighting is mainly to extend the light in the overall store, maintain visibility, and keep the tone in the store unified, so as to ensure the basic lighting in the store and facilitate customers to buy goods. In most glasses stores, more uniform floodlighting lamps are selected, mainly including embedded downlights and direct ceiling lamps. Most of them use cold white and warm white colors. And the lighting design with different flavor often adds the mood of the overall space. Basic lighting should use a light source with high color rendering between warm color temperature and neutral white.
2. Show the charm of goods
Key lighting can not only make the product form a three-dimensional sense, but also the strong contrast of light and shadow is conducive to highlighting the characteristics of the product. Reasonable key lighting with different brightness in different locations can create a variety of contrast effects. The more expensive the store, the higher the contrast and requirements of this local lighting.
In the glasses store, light can be emitted from one side, which can better reflect the structure, texture and color of glasses, highlight the characteristics of goods, and achieve the purpose of attracting customers' attention. In addition, the key lighting in the optical shop is also used in the display cabinet to enhance the unique effect of the brand. If the key lighting is used to illuminate the area with special requirements, it must consider that the glasses will not produce glare after being illuminated, and choose to use warm color light source or cold color light source according to the shape and function of the glasses displayed.
3. Enhance visual effects
Decorative lighting emphasizes people-oriented humanized design, while paying attention to artistry, cultural taste and characteristics. The main function is to highlight the color level in the store, render the colorful atmosphere and visual effects, and assist in enhancing the attractiveness and appeal of products.
Decorative lighting is mainly used to meet people's requirements for beautiful environment, appropriate brightness, comfortable spatial hierarchy, rich three-dimensional sense and so on. Decorative lighting has become an integral part of the on-site advertising of glasses stores. Only glasses stores with decorative lighting can produce clear, accurate and artistic effects, and also make items in this environmental space more competitive than those in the surrounding area, giving people the impression of value for money.
